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Catskill Review of Books / WJFF 90.5 Fm

A Parisian Madam's sound business principles put Wall Street to shame!

Interviewer: Ian Williams


Please note the interview starts approximately 9 minutes into the audio
DATE: July 25, 2014

ABOUT THE INTERVIEWER: Twice president of the UN Correspondents Association, Ian Williams has covered the UN since 1989 for publications around the world.  He has written for newspapers and magazines from the Australian, via the Jamaica Gleaner to the Scotsman, from the New York Observer and the Village Voice to the New Statesman and Newsday, to the Financial Times, the Daily Telegraph, the Guardian, China Economic Review, Asia Times, Al Wasat, Al Akhbar Al-Arabi, Al Hayat, Die Woche and many others. 



NEWS RELEASE


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Timeless Business Advice from a 19th Century Paris Madam 

MADAME ALEXANDRA’S RULES OF BUSINESS


The Secrets of Business Success that Made A HIGH SOCIETY PARISIAN MADAM One of the Wealthiest Women of Her Time



ANNOUNCING! A NEW BOOK FEATURING THE REMARKABLE ACCOUNT of the approach to business Madame Alexandra used to create a fortune of note.


WOLFEBORO, NEW HAMPSHIRE) –Claude Roessiger, Swiss-American entrepreneur and founder of several successful international companies, has authored a book on business that combines fact and fiction and uses the voice of a nineteenth-century madam to convey timeless principles of business success. 

Not your average madam, Madame Alexandra created one of Paris's most highly-regarded business establishments, a maison close frequented by the powerful, the wealthy and the leading lights of France's arts and sciences. Through her brilliant expertise in business, dispensed in the book, she became one of the wealthiest self-made women of the day. Roessiger, a leading authority on the branding of luxury products, wrote Madame Alexandra's Rules of Business based upon his many years of experience building his own successful business enterprises.

A MODERN DAY MBAMadame Alexandra's Rules of Business provides insights on every facet of business relationships, operations and processes and provides advice that is practical and applicable to today’s modern business world.


Praise for the Book…..


"BRILLIANT BUSINESS ADVICE IN A UNIQUE VOICE" 

“As an entrepreneur, I found myself nodding as I read the brief, easily digestible passages, and smiling at Madame Alexandra’s clever tongue-in-cheek asides. Her advice is appropriate for any business – and though her account is dated 1905, her rules of business still hold true today.”– Jan Moran, Entrepreneur, Fragrance & Beauty Expert, St. Martin's Press Author 


"A UNIQUE AND VERY ENTERTAINING READ."

"Claude Roessiger delivers a wealth of business knowledge and experience in this unique and very entertaining read. Madame Alexandra certainly distinguishes herself as an equal of the best contemporary business thinkers. These real and practical insights from the turn of the last century will lead entrepreneurs through the 21st century business world. Madame Alexandra’s Rules of Business provides wisdom that you will benefit from and it will become an invaluable part of your management and leadership arsenal." 


Jonathan Knowles, Director, Strategic Initiatives, Autodesk, Faculty Chair, Singularity University


"BRILLIANT WORK!"

"..timeless principles written in a truly enjoyable, professional and concise format. I enjoyed the book from cover to cover. It is a treasure that breathes fresh air into the business knowledge book genre!"


LeAnn Coe, Sales Management/Leadership & Business Development Executive


About the Book:

Targeted audience is entrepreneurs, business owners and managers, business executives, business students, business professionals and business owners. 158 pages. Softcover retail price $14.95. Kindle price $2.99. Available for purchase online at Amazon.


About the Author:

CLAUDE ROESSIGER is a Swiss-American who was raised in Switzerland and the United States. He studied political science at Middlebury College and received an honors degree from Boston University’s School of Management. As a life-long entrepreneur, Roessiger has founded several successful international companies. An authority on the branding of luxury and specialty products, he has written and lectured on the subject at leading luxury-sector associations in Europe, Asia, and North America. As the founder and leader of one of the major luxury packaging companies in the world, Roessiger offers valuable insight in his book Unforgettable Packaging and How to Create It: The Definitive Guide for Luxury and Specialty Brands into what Santo Versace says in his foreword, are the "rights" and "wrongs" of packaging.


Roessiger has also been active in state politics, and has written and spoken widely on political philosophy and international relations. He lives with his family in northern New England and on Ireland’s windswept west coast.


Contact: Joan Holman / joan[at]holman.com / 952-595-8888


Book information is available at www.madamealexandra.com