FOLLOW ON TWITTER @malexandrarules



Jonathan Knowles, Director, Strategic Initiatives, Autodesk

Faculty Chair, Singularity University

"Claude Roessiger delivers a wealth of business knowledge and experience in this unique and very entertaining read. Madame Alexandra certainly distinguishes herself as an equal of the best contemporary business thinkers. 

These real and practical insights from the turn of the last century will lead entrepreneurs through the 21st century business world.Madame Alexandra’s Rules of Business provides wisdom that you will benefit from and it will become an invaluable part of your management and leadership arsenal." 



Othello Bach, Bestselling Author & Retired Business Owner

Charming, witty and insightful! This book is filled with such wisdom and commonsense that, if retitled, “Madame Alexandra’s Rules for Successful Living” could give Claude two bestsellers! Great advice so charmingly written it’s downright seductive. I loved it!



Jan Moran, Entrepreneur, Fragrance & Beauty Expert, St. Martin's Press Author (Scent of Roses 2015)


"Author Claude Roessiger, an entrepreneur from the world of luxury enterprises, penned a book so unique that it often brought a smile to my face. He assumes the voice of a nineteenth-century madam in Paris – not just any madam, indeed, one of the highest in society, a discreet proprietor of a maison close – who, by her brilliant expertise in business, also became one of the wealthiest self-made women of the day.

Part non-fiction, part fiction, Madame Alexandra’s Rules for Business: The Enduring Principles of Business Success is an enchanting read. Roessiger’s prose flows like fine champagne: dry, refined, and effervescent.

As an entrepreneur, I found myself nodding as I read the brief, easily digestible passages, and smiling at Madame Alexandra’s clever tongue-in-cheek asides. Her advice is appropriate for any business – and though her account is dated 1905, her business advice holds true today.

I found myself cheering for Madame Alexandra, a woman who ran a sophisticated business, valued her employees, and welcome her clients with the expertise of a diplomat. For the illegitimate child who, by her own intelligence, work ethic and investment strategy, came to own a quarter-mile of the most prized real estate on the Faubourg Saint-Honoré in Paris, deserves a standing ovation.

Madame Alexandra dispenses advice on Education, Establishment, Integrity, Employees, Giving of Direction, Presentation, Accountancy, Investment of Capital, Manners of Commerce, Law, Comportment, Negotiation, Government, and Charity. As a thought leader, her opinions might have been the precursor to the modern MBA of today.

Roessiger brought the period to life through his lovely use of language and attention to detail. This little book would make a delightful gift for anyone who loves Paris and all things French.

I hope to read more from Claude Roessiger soon.



LeAnn Coe, Sales Management/Leadership & Business Development Executive

"Madame Alexandra's Rules of Business presents timeless principles written in a truly enjoyable, professional and concise format. I enjoyed the book from cover to cover. It is a reference to turn to regularly, as Madame Alexandra's mentorship provides insights on every facet of professional relationships, operations and processes. And you will find the coaching delightfully applicable to personal relationships and 'operations' as well, with the classic and classy insights. A treasure that breathes fresh air into the business knowledge book genre!"



Patricia Anderson, PhD, Author and Editor

“Claude Roessiger’s Madame Alexandra’s Rules Of Business was a pleasure to edit. Evoking the ambience of fin-de-siècle Paris, this unique business guide not only points the way to entrepreneurial excellence in the twenty-first century, but it is also a timeless exemplar of precise and elegant writing.” 



 Joan Holman, Nationally-Acclaimed Internet Guru, Author and Book Marketing Diva

“When Claude Roessiger approached me about the publication and promotion of his book Madame Alexandra’s Rules Of Business, I was not quite sure what to expect. 

After reading the manuscript, I was delighted to have the opportunity to help launch this excellent book into the world and make it visible to its target audience. I believe the target audience is broad; it is anyone who founds or manages a business. 

Many of my clients include successful women business owners, and historically the opportunities for women entrepreneurs have been limited in many times and cultures. I enjoyed the voice of Madame Alexandra and the storytelling nature of the book, which makes it relevant and engaging. In fact, I do turn away potential clients when I feel their books are not marketable, however, in this case, I believe this book has great potential and could become a classic." 



Book Review by Angela Boothroyd

for Birds on the Blog (United Kingdom)

Our Book Club review this time is Madame Alexandra’s Rules of Business: The Enduring Principles of Business Success, written by Claude Roessiger.

Claude Roessiger is an international entrepreneur and an authority on the branding of luxury and specialty products.

I’m glad I found this little gem of a book. I first saw it over on NetGalley a few days ago: it had an intriguing title and cover so I decided to buy it and read it. 

And I liked it very much.

Madame Alexandra’s Rules of Business is a book offering useful business tips interwoven with storytelling, and from an unusual perspective.

It’s told in the voice of the fictitious Madame Alexandra Borodinskaya, a madam and excellent business woman who ran a highly successful maison close (brothel) in nineteenth-century Paris. In her Rules of Business she shares the “business principles that she applied in amassing a fortune of note”.

“Do not trouble yourself about competitors and competition. In any justifiable field of endeavour there will be competitors, some good, some not. The truly good ones will always be few and will create business for each other by elevating the standards of the profession. You never have to concern yourself with those who do not attain these standards.”

Claude Roessiger says of writing the book that he has deliberately chosen to “juxtapose and highlight those good and durable [business] principles with a trade some might consider ill-reputed however venerable it might be in order to show by way of contrast that these solid and enduring business principles don’t change".

There are around 100 pieces of business advice based on Madame Alexandra’s memoirs – a few are just a line long, but many are longer, and many could be applied equally as well to life in general.

Each chapter/area of business includes several of these pieces of business advice, and each of those are followed by the voice of Madame Alexandra describing people, events or scenarios that happened while she ran her business: stories of her rise to great success and wealth and the people she met along the way; stories that exemplify good business practice.

"Always allow one sun to set upon a problem but never two. I have found myself on more than one occasion with a grave problem before me at dusk which was greatly diminished by dawn. But, delay past the morrow is procrastination and serves only to enervate. Do not allow it. Take your decision, tranquil in the knowledge that you have weighed it, and let the flow of your affairs resume."

Chapters in Madame Alexandra’s Rules of Business

  • House Rules of Business
  • On Education
  • The Establishment
  • On Integrity
  • Comportment
  • Manners of Commerce
  • One’s Employees
  • On Giving Direction
  • The Presentation
  • Accountancy
  • Investment of Capital
  • Negotiation: A Few Words
  • The Law
  • A Reflection on Government
  • Charity

The book ends with A Letter Found – Madame Alexandra’s long letter to a girlhood friend, written in 1906 in her retirement as she reflects on her memories of her life and work.

Writing a business advice book in the form of the memoirs of a nineteenth century Parisian Madame is a clever idea, and Claude Roessiger seems to get her voice just right: it’s very convincing.

Madame Alexandra’s Rules of Business is a witty and engaging book and I recommend it.

It’s available on and, and there’s also a new Facebook page for the book which as I type this has just 1 ‘Like’ but it looks like it could be an entertaining page to follow.